Responsive design serves all devices with the same code that adjusts for screen size allowing content to move freely across all screen resolutions and all devices. The statistic below provides information on the number of internet users in the United States from 2015 to 2022. In 2017, the United States had close to 272 million internet users. This figure is projected to grow to 283.5 million internet users in 2022. The United States is one of the biggest online markets worldwide.

Responsive Website Design is a better approach and the one currently recommended by Google. Responsive design and development will respond to the user’s behavior and environment based on screen size, platform, and orientation. The practice consists of a mix of flexible grids and layouts, images and the use of CSS media queries. As the user switches from their laptop to iPad, the website will automatically switch to accommodate. The user will see that the same content and design elements displayed to suit the size of your device’s screen, as detected by your website’s code.

According to Google, responsive website design offers a number of different benefits:

  1. Makes it easier for users to share and link to your content with a single URL.
  2. Helps Google’s algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages.
  3. Requires less engineering time to maintain multiple pages for the same content.
  4. Reduces the possibility of the common mistakes that affect mobile sites.
  5. Requires no redirection for users to have a device-optimized view, which reduces load time.
  6. Saves resources when Googlebot crawls your site. For responsive web design pages, a single Googlebot user agent only needs to crawl your page once, rather than crawling multiple times with different Googlebot user agents to retrieve all versions of the content.

With the rise in the popularity of mobile devices your website should be designed to respond and adjust by using a responsive website design, this will allow you to have just one website for all devices and there is no need for a separate mobile website. A responsive website improves your SEO score and offers you a lower cost as compared to running two versions of one website.

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